Introducing El Sonido, aka The Sound, our new core beer that pays tribute to the grand Puget and to the artists, who like the vibrant, handcrafted Alebrijes gracing this artwork, fill our city with culture and flavor. Alebrijes are unique and fantastical Mexican creatures full of color and stories. With a smooth, clean taste, El Sonido is an exceptionally crisp Mexican-style lager with a hint of citrus.

Original Artwork by: Victor Melendez is a Seattle graphic designer and illustrator, with roots in Mexico City. Passionate about both design and beer, Victor was the perfect partner to bring El Sonido’s artwork to life. 

A portion of the proceeds of El Sonido directly supports SMASH, Seattle Musicians Access to Sustainable Healthcare. SMASH works with community healthcare partners to cover health services for Seattle area working musicians. Learn more here: 

To celebrate this delicious crisp mexican lager launching, we are hosting parties all over our home state so that everyone can sip on this delicious brew. We hope you can join us, and we hope you like having fun because it's about to get REAL fun:

Thursday April 11, 5 to 8pm- Meet the Makers at Redhook Brewlab

  • Join us 5-8pm at Redhook Brewlab on Captiol Hill to meet the makers of El Sonido. We will have a whole handful of VIPs that you can grab a beer and chat with including KEXP's DJ Chilly, SMASH President Ian Moore, Seattle Illustrator and El Sonido package designer Victor Melendez and Innovation Brewer Nick Crandall. Victor will be handing out limited El Sonido poster prints and El Sonido cans will be $4 all day long. You won't want to miss this one.
  • Redhook Brewlab is at 714 E Pike Street, Seattle WA 98122 and all ages are welcome to this kick off shindig!

Saturday April 13, 7pm- El Sonido Launch at Tony V's Garage

  • Tony V's Garage is opening up their doors to celebrate this crisp mexican lager with live music and cans of El Sondio available to sip on. Head over there at 7pm to grab a pint, meet and greet with SMASH (Seattle Musicians Access to Sustainable Healthcare) and jam out. Tony V's has always supported local musicians and are taking it to the next level by serving up pints of El Sonido to directly support SMASH.  
  • Tony V's Garage is at 1716 Hewitt Ave, Everett WA 98201 and this venue is 21+

Wednesday April 17, 5 to 8pm- El Sonido Launch at The Swiss 

  • Hit The Swiss 5-8PM to get yourself a pint of El Sonido and support local musicians. SMASH (Seattle Musicians Access to Sustainable Healthcare) will be there to share all they do for musicians in our community and we'll have a DJ spinning fun beats from 6-8PM. We're looking forward to launching our new brew in this historic spot in Tacoma! 
  • The Swiss is at 1904 South Jefferson, Tacoma WA and minors are welcome until 8:30pm daily! 

Thursday April 18, 7-11pm- El Sonido Launch at Chop Suey 

  • Prepare yourself for a night of music and our exceptional mexican Lager because Chop Suey is hosting the big launch up on Capitol Hill! The party will be from 7-11PM where there will be El Sonido specials allllllll night long. Don't forget that proceeds of El Sondio benefit SMASH (Seattle Musicians Access to Sustainable Healthcare) and they will be there until 8pm! The local Washington band, the Moondoggies will be hitting the stage at 8pm, these guys are amazing- check them out here: Plus after the show we'll host an after party in The Den handing out special El Sonido swag giveaways and hosting raffles, so mark this one on your calendar!
  • Chop Suey is on Capitol Hill at 1325 E Madison St, Seattle WA 98122, this event is 21+ and there is a $5 cover

Thursday April 25, 5-8pm- Happy Hour at The Crocodile  

  • Hit the iconic Crocodile in Belltown for happy hour from 5-8PM for a pint of El Sonido and to support SMASH (Seattle Musicians Access to Sustainable Healthcare). The Crocodile is excited to support SMASH during this happy hour and benefit them with our new core beer! Hear KEXP's DJ Chilly while he plays a set of upbeat tunes and go home with some cool El Sonido swag. 
  • The Crocodile back bar is in Belltown is all ages and is located at 2200 2nd Ave, Seattle WA 98122